Egg-shaped building blocks

With love and care
fostering the seeds of sparkle and flair

GENI toys are indeed
made from the real pieces of nature
and the world around us

You play, you'll smile
that the world is filled with wonderful things

Pictures of children playing with GENI toys

You smile, you'll feel
the desire to learn more
about this beautiful world

You feel, you’ ll discover
the unique strength that you possess

You discover, you’ ll perceive
that it is YOU who can brighten the world

Pictures of children playing with GENI toys


Building blocks image
Building blocks image

“G・E・N” was taken from the first three letters of
the German words “Genie” (genius) and “genuin”
(authentic or honest) and the English word “genuine” (pure),
all of which share the same root. Then we added the “I” in Genie,
creating a word with a cute, childlike sound.
The name carries nuances of discovering childrenʼs natural
abilities through simple structures (“pure”), select materials
and superior processing (“authentic” and “honest”).

Building blocks image
Building blocks image
Building blocks image
  • GENI has owned the preschool classroom for over 30 years and has an in-house design team that assists GENI in creating valuable products.
  • Before each product is offered to the public, it is tested by our teachers and children in the preschool classroom. As a result, each product is designed to be excellent for baby development.
  • Toys are children’ s adoring companions. With care and love, GENI creates products that both education and fun for children to play with, encouraging them to grow into creative, sensitive, and inquisitive people. We hope to give children around the world full of happiness by playing with toys.
    “T’s LAB.” which stands for “Tree’s or Toy’s laboratory”.
    "We produce goods that align with our dedication to safety, quality, and affordability."

    In 2016, we built our own plant in Vietnam- ”T’s LAB”- with high quality, global standards and competitive prices. As the only dedicated Japanese wooden educational toy workshop in Asia, T’s LAB is able to provide products that meet not only Japan’s strict Food Sanitation Act standards and The Japan Toy Association’s ST quality standards but the European Union’s CE quality standards as well.
  • We have sufficient experience in developing OEM products for well-known enterprises such as Japan Airlines. Our experienced designers help clients put their ideas into shape, the production team provides ideas for keeping cost down and technicians in T’s LAB try their best to fulfill quality requirements.






Tʻs LAB Co.,Ltd.

  • Postal Address


Making children
around the world smile with toys.
For children, playing is learning.
Through that play,
their surprise and delight, thinking,
and communication with the people
close to them awaken the limitless
possibilities that sleep inside them.
Toys are
children’ s lovable partners.
We hope to give children
around the world happy memories
and the strength to soar through
the wide world.
Our craftsmanship got its start in a preschool classroom that was established in 1988.
We had professional preschool teachers and children try out our products, working with them to create toys that had value.
Play methods designed to suit the development of fingers and thought processes .
Colors that attract children’ s attention.
We combine the things we learned in the preschool classroom with our focused, extensive experience in creating educational toys of long-lasting, dependable quality.

Ed.Inter Co.,Ltd.

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